The concept of a 'cheese party' has fun at its very core - The branding for this project helps to project this in its purest form. The main poster design is illustrative, featuring cheese placed on top of a chopping board background which leads into the event information. The decision to use an illustrative approach was chosen as it helps to project a carefree atmosphere that will hopefully be felt by event attendees, nothing is taken too seriously as the event's purpose is to provide an evening of fun escapism for cheese lovers.
Logo Variations
Promo Video
Poster Variations
Event Page
Outdoor Marketing